Prepared for Startup Grind Conference, April 2026 | Confidential
Website: https://www.seddle.com/
Demo Deck:
Hi, I’m Dustin Ellis, former AWS Architect and co-founder of Seddle!
Seddle exists to help non-technical teams achieve depth and scale when engaging an audience by creating, simulating, and deploying brand-aligned agents.
A recent McKinsey report showed 88% of organizations are experimenting with AI, but only 6% are seeing real impact in production. Deploying a secure, brand-aligned agent still requires months of engineering, and existing tools are built for developers, not for non-technical teams.
So, we left our jobs to build Seddle! Seddle works across 3 phases: first, create your agent by defining brand, language, guardrails, knowledge base, and more. Second, simulate your agent against synthetic audiences to reduce risk and validate configuration. Finally, deploy the agent to engage your audience, with live insights and structured reporting.
We're live, being used by other founders at Startup Grind, and raising our first seed round by end of year to scale upmarket. For the 2 minute pitch, find us at booth 150!
Shorter 30 second intro:
Hi I'm Dustin Ellis, former AWS Architect and co-founder of Seddle. Let’s start with some data: 88% of organizations are experimenting with AI, but only 6% are seeing transformational impact in production. This is because creating a secure, contextually-aware, and brand-aligned agent takes months of engineering. Seddle enables anyone to create, simulate, and deploy brand-aligned agents for audience engagement in minutes. If this sounds interesting, swing by booth 150 on day 1!
Seddle version 1 launched in Q2 ‘26 and is a real product after 4+ months of development.
