Prepared for Startup Grind Conference, April 2026 | Confidential
Website: https://www.seddle.com/
Investor Pitch Deck:
Demo Deck:
Hello everyone, I’m [Dustin Ellis, former AWS Architect and co-founder of Seddle!]
PROBLEM: McKinsey’s State of AI Report in late 2025 showed 88% of organizations are experimenting with AI, but only 6% are seeing real business impact in production. As it turns out, deploying a secure, brand-aligned agent still requires months of engineering, and existing tools are built for developers and individual productivity, not for teams trying to engage external audiences.
APPROACH: So, we left our jobs at AWS and the Army to build Seddle: a no-code platform where anyone can deploy brand-aligned agents for audience engagement in minutes, not months.
SOLUTION: Seddle works in 3 phases: first, create your agent by defining things like tone, brand, guardrails, knowledge base, and tools. Second, simulate your agent against a synthetic audience before going live. And finally, deploy the agent to engage your audience, with real-time insights and structured reporting.
ACTION: We're live, built on AWS, and raising our first seed round by end of year to grow the team, achieve SOC 2, and scale upmarket. If this sounds interesting, let’s talk!
Seddle version 1 launched in Q2 ‘26 and is a real product after 4+ months of development.


